Design Industry shift?

It’s only after a lot of years 10+ in a business (and im not that old) that you start to truly see the changing face of an industry and it’s effect on career paths. I always remember being told that “there are twice as many designers out of work than in work and every job you apply for you will be up against at least 100 others etc”, this was back in 1995 but I for one have never been out of work since leaving university, be it luck, talent or just a bit of blag I’ve been working.

Fast forward to present day I’m running my own agency, it’s small but busy and suits my life setup but I did this on the back of years of experience in a number of different industries from large corporate blue-chip in-house design to advertising agencies to working for local web design agencies, even a stint as a marketing manager but the one thing that was always constant was that when design was needed clients looked to the design industry which you found through a number of sources.

With so many online services the question I now ponder is from a clients point of view who is the design industry? I obviously consider myself part of it but so many potential clients are posting work online and accepting bids based on price rather than on quality, don’t get me wrong there is a lot of talent out there but the Internet gives everyone the ability to be a designer just because they own
photoshop.

I’m busy, I have a great core of customers and a constant workload so there are no sour grapes from me I just worry about the changing face of design based in an economic downturn. A lot of people are trying to start small home businesses and are keeping the purse strings tight so I understand why they are price governed and students are looking to boost grants so a bit of extra design work on the side is great, I get that too not to mention overseas trying to grab lots hence I see a lot of bids include the phrase “UK bids only”.

I just worry that anyone can get a hooky copy of creative suite from their mate Dave or Colin, nick a bunch of logos and design off the web to pass off as their own and bid on work with no regard for quality just a quick few quid in the pocket.

There is an amazing industry out there and I love looking at the daily feeds via Twitter etc and I dont see that changing but a lot of let’s call it interesting design is and will be produced at the lower end of the Market and not all of it that good!

John Whalvin

http://www.Designvent.co.uk

Advertisements

Will Social SEO? Be the end of Social Networking as we know it?

Facebook? It’s been around for what seems forever with a true stranglehold on the social network environment, it basically wrote the hook on how to do it, the problem I see is in what happens next. Recently in the news there was a story about how pupils were looking up teachers to see what they had been up to over the weekend and getting ammunition for the week ahead, okay you could argue that the teachers should know better and there are safeguards in place to stop this happening but this is the tip of the iceberg. It’s a guarantee that since it’s conception users have looked up ex-girlfriends, ex-wife’s, work colleagues, the boss, the girl or guy at work, the list goes on but but it leads to is a far tighter and far more strict level of anonymity that is required and that exists if you want it. I can log onto Facebook, I can adjust my settings so only friends can see my albums, I can pretty much hide myself so I cannot be found unless I want to be but then where does that leave the social media advertising?

The app, yes I expect 80% of my usage is via my phone as it’s convenient but every time I click that little blue button I first have to wade through the ‘insert company name’ is now friends with followed by on average about 10 profile pics and there is usually about 6 to 7 of these before I even get to anything remotely interesting. I can’t see that its just me who gets this and it’s not really an issue as it’s quick to scroll past, the problem I see is the anonymity?

I only share what I want with friends and I’m certainly no ‘friend collector’. I’m guilty of regular culls to keep that online list guarded but at the same time I also have a couple of pages and groups running which I have invited people to join as part of the promotion of events but here lies the problem, everytime a request to join a company or event or group happens it bring strangers one step closer? Okay I know they are only members of a group and not ‘friends’ but is this truly understood by users and ‘friend collectors’ and the trail between strangers and friends and what everyone can see or access?

I use Facebook, more for entertainment and these days I have more strangers than friends on my list. These are mainly from the VW community for which I use it to promote a business site and an owners club, I also have the usual business page for my agency which I’m guilty of neglecting on a day to day basis but I certainly do not chase fans or members of these. It’s getting to the point that unless you employ a Facebook guru to administrator your setup and day to day it’s nigh impossible to keep track of developments.

I still have friends and family on my friends list and from time to time post images of ‘family time’ for the relatives abroad to see hence regular culls to the list so I know who is seeing the info but how many people do this, I recently saw a user with over 2000 friends, nobody can manage this and this was his profile not his company, group or page and this is common place yet if you are on his list and not licked down it’s so easy for others to browse your goings on?

If everyone locked down tighter than Fort Knox would the online world be a safer place? or would it just be a boring one with no communication and ‘networking’ grinding to a halt and the main question the rambling post is unsure of is amongst all the confusion, tightening of access and anonymity where does the increase in social media advertising see it future?

John Whalvin
Director
www.Designvent.co.uk

There Is No Duplicate Content Penalty

The Search Engine Optimisation business has always suffered from a lack of consistency within SEO terms and definitions. An inaccurate term heard on a regular basis is “duplication content penalty.” Any duplicate content is something you should try to avoid on your website bt as it stand now there is no search engine penalty for having it.

http://www.seo-news.com

visit us at: http://www.designvent.co.uk

Germany warns against the use of IE

Germany have come out and warned the population not to use Microsoft Internet Explorer as there search browser amid fears that it is not secure. This is after Microsoft admitted that IE was the weakest link in the China situation recently and the explanation of how to access via IE was posted on the web. There is a planned patch for the security risk but it is not ready yet so you will have to make your own mind up.

I for one downloaded the latest version of IE a while back to update testing platforms and had no end of problems with stability so took a step back to the last version.

the whole article on the BBC:

http://news.bbc.co.uk/1/hi/technology/8463516.stm

visit us at www.Designvent.co.uk

Social Media content is great but it must be Valuable!

Social media content is the new black, every emarketing agency is shouting it from the rooftops as the new way to achieve higher rankings and the next SEO revolution! Is this true, well in a word ‘Yes’. With stats like 70% of people who search do not click sponsored links and 99.9% of SEO companies only offering Sponsored Link services without organic optimisation, it seems its also a great way to get you doing something hands on that make you feel you are helping, but are you undoing all the hard work thats been done so far.

Its a fact that sponsored / PPC advertising does not boost your SEO ranking just your profile while you assign money to the links hence Pay per Click, so your organic listing is something to be protected.

Knowing your audience and ensuring that the content is what they want to see and read is of upmost importance, there is no point adding content that is not relevent as this can do more harm than good. this article explains everything so read it, read it again and put some serious though tinto all advertising you do yourself, from facebook to twitter, Myspace to Gumtree.

http://searchenginewatch.com/3635597

Visit us at http://www.designvent.co.uk

and

http://www.vent-SEO.co.uk