Will Social SEO? Be the end of Social Networking as we know it?

Facebook? It’s been around for what seems forever with a true stranglehold on the social network environment, it basically wrote the hook on how to do it, the problem I see is in what happens next. Recently in the news there was a story about how pupils were looking up teachers to see what they had been up to over the weekend and getting ammunition for the week ahead, okay you could argue that the teachers should know better and there are safeguards in place to stop this happening but this is the tip of the iceberg. It’s a guarantee that since it’s conception users have looked up ex-girlfriends, ex-wife’s, work colleagues, the boss, the girl or guy at work, the list goes on but but it leads to is a far tighter and far more strict level of anonymity that is required and that exists if you want it. I can log onto Facebook, I can adjust my settings so only friends can see my albums, I can pretty much hide myself so I cannot be found unless I want to be but then where does that leave the social media advertising?

The app, yes I expect 80% of my usage is via my phone as it’s convenient but every time I click that little blue button I first have to wade through the ‘insert company name’ is now friends with followed by on average about 10 profile pics and there is usually about 6 to 7 of these before I even get to anything remotely interesting. I can’t see that its just me who gets this and it’s not really an issue as it’s quick to scroll past, the problem I see is the anonymity?

I only share what I want with friends and I’m certainly no ‘friend collector’. I’m guilty of regular culls to keep that online list guarded but at the same time I also have a couple of pages and groups running which I have invited people to join as part of the promotion of events but here lies the problem, everytime a request to join a company or event or group happens it bring strangers one step closer? Okay I know they are only members of a group and not ‘friends’ but is this truly understood by users and ‘friend collectors’ and the trail between strangers and friends and what everyone can see or access?

I use Facebook, more for entertainment and these days I have more strangers than friends on my list. These are mainly from the VW community for which I use it to promote a business site and an owners club, I also have the usual business page for my agency which I’m guilty of neglecting on a day to day basis but I certainly do not chase fans or members of these. It’s getting to the point that unless you employ a Facebook guru to administrator your setup and day to day it’s nigh impossible to keep track of developments.

I still have friends and family on my friends list and from time to time post images of ‘family time’ for the relatives abroad to see hence regular culls to the list so I know who is seeing the info but how many people do this, I recently saw a user with over 2000 friends, nobody can manage this and this was his profile not his company, group or page and this is common place yet if you are on his list and not licked down it’s so easy for others to browse your goings on?

If everyone locked down tighter than Fort Knox would the online world be a safer place? or would it just be a boring one with no communication and ‘networking’ grinding to a halt and the main question the rambling post is unsure of is amongst all the confusion, tightening of access and anonymity where does the increase in social media advertising see it future?

John Whalvin
Director
www.Designvent.co.uk