A quick article worth reading on the Google +1 button that can be added to your website a bit like the Facebook ‘like’ button but read this article it also contains details on how to add it
Taken from Seo-news.com
Let’s get started by going straight to the horse’s mouth. This is what Google itself says about PageRank:
“Don’t bother thinking about it [PageRank]. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.” (Source: Google Webmaster Central FAQ)
Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name. Norvig went onto say that the public’s focus on PageRank is misguided and it may be time for a new name.
“One thing that I think is still overhyped is PageRank. People think, yeah, you do this computation on the web graph and then you just order all the pages by that [PageRank]. Yes, that computation is important but it’s just one of many things. And people say, “Oh, well you’re stuck if you don’t have that.” We never felt that way. We never felt that it was such a big factor. It’s got the catchy name and the name recognition, but we’ve always looked at all the available data.” (Source: Search Engine Land)
It is a strange word, ‘Canonicalization’ is the process of picking the best URL when there are multiple choices on offer and it usually comes into play with home pages. Here is an example, you would consider the four below to be the same urls:
Technically these four urls are different. A web server could return completely different content for all the urls above.
When Google “canonicalizes” a url, they try to pick the url that seems like the best representative from that set.
So how do I make sure that Google picks the right URL?
Read the article linked below it’s pretty straightforward and for any SEO help the visit us at one of the two links below.
There are no details that have been released as of yet but there are online “bytes” that the following factors might play an increasing role in Google’s next index:
- Your website speed: slow loading websites may suffer by not getting high rankings on Google, this has been rumoured for some time and does make a lot of sense, a sort of bad site cull if you will.
- Existing Broken links: broken links are a bugbear anyway and should not exist, this might have a negative impact of the position but should be cleaned up as a matter of course anyway, especially prevalent with re-edited and redesigned sites using existing type with embedded links.
- Links with Bad neighbourhoods: Linking with spammers is not great for your rankings in Google’s already. This will get increasingly worse so pay attention to who you are linking with, We get emailed daily with link requests which go straight in the trash, relevant links form non-spammers only, stick to who you know.
- The build quality of your website: Google’s new setup will take a closer look at the overall quality of your site, this is pretty obvious when you take into account all current factors, the better the build the better the crawl, the better the crawl the better the position, clean your code.
- Remove all spam elements from your web pages.
- Check and clean up your website design and the navigation.
- Get links from social bookmark websites, these are becoming increasingly important, keep your staff sweet and get them to link in too.
- Check your links, remove all outbound links to any site you think may be spammers or unsavoury, if your not sure, remove!
A great article that i came across on Google, its not re-inventing the wheel or telling us much that we dont already know but for those new ti SEO or for those who just want a better understanding of what they are paying someone for take 5 and read it http://www.seo-scoop.com/2009/10/13/learn-seo-maximize-time-google-spider/
For SEO help visit Designvent.co.uk