Idea – Freedom Beer?

Just had an idea tonight, I’d like to see a brewery launch a beer called Freedom Beer and Market it to Universities and Student Unions, then at dredgers week and throughout the year it’s available.

Imagine being away from home, parents, own digs or halls, walking into the union bar for the first time and ordering your first pint of freedom! It’s an advertisers dream, you could hand out promotional keys on lanyards which entitles them to special promotions all throughout the term and if they lose it that’s it so they become sought after.

Just an idea?


7 Social Media Tactics for Explosive Results in Your Business – Article

Through my Twitter feeds I was sent this article regarding explosive results within the ever growing social media marketing environment, it still amazes me how quickly these marketing directions grow, it seems like only a few months ago that I was still hearing people dismissing Facebook as social rubbish for idiots who have forgotten how to communicate with others face to face and Twitter as one step down the food chain from that.

Now these sites and feeds are the “new black”, the hottest property with a vast amount of information suddenly appearing as to the best ways to target this. the man/woman hours it must have taken preparing all of this info, but thats the point.

Blogs like this one have been around for a long time and the social media sites are the same beast in a different outfit, all at the same dinner party sharing ideas, thoughts and contcat details feeding a common goal, I for one think its great and I am already seeing results for my own business and my clients for whom I provide the same services.


This article covers:

  • Explosive Social Media Tactic #1 – Hot Content
  • Explosive Social Media Tactic #2 – Niched Network Nuances
  • Explosive Social Media Tactic #3 – Simplify Sharing
  • Explosive Social Media Tactic #4 – Consistency
  • Explosive Social Media Tactic #5 – Think Engagement
  • Explosive Social Media Tactic #6 – Three-Way Connection and Communication
  • Explosive Social Media Tactic #7 – What’s In It for All?

All a facinating read hence I subscribe to the feeds that send this information my way.

The Christmas Rush!

Every year as expected I hear a lot of companies talking about it being a hard time over the Christmas holidays and that nobody is spending. People are spending it’s just that it’s on consumables such as food and toys, I know that’s a bit sweeping but I’m sure you can fill in the gaps.

Over the last years as with most I have found the post-christmas lull a common factor but it is a joyous time I look forward to as a great catch up period. The reason for this is the yearly pre-Christmas rush, I was sat in my office yesterday as normal and found half my day was bombarded with new work. Some from existing clients some from new via referrals but all the same new work!

Not one to complain as this is all great but i still find it goes against the grain but then again even though I do my fair share of company branding which has all proved successful I am not a leading trend statistician so maybe I am missing out on something.

Could it be as clients businesses slow for Xmas they have more time to think about there current marketing outlets, or possibly the approach of a new year brings out the “must do something new” attitude.

Either way it’s s great time of year, being busy is great and will be a heathly start to the New Year.

Social Media content is great but it must be Valuable!

Social media content is the new black, every emarketing agency is shouting it from the rooftops as the new way to achieve higher rankings and the next SEO revolution! Is this true, well in a word ‘Yes’. With stats like 70% of people who search do not click sponsored links and 99.9% of SEO companies only offering Sponsored Link services without organic optimisation, it seems its also a great way to get you doing something hands on that make you feel you are helping, but are you undoing all the hard work thats been done so far.

Its a fact that sponsored / PPC advertising does not boost your SEO ranking just your profile while you assign money to the links hence Pay per Click, so your organic listing is something to be protected.

Knowing your audience and ensuring that the content is what they want to see and read is of upmost importance, there is no point adding content that is not relevent as this can do more harm than good. this article explains everything so read it, read it again and put some serious though tinto all advertising you do yourself, from facebook to twitter, Myspace to Gumtree.

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Advertising Opportunities

I recieved an email today regarding a slightly but not totally defunct site of mine. was and still is purely a hobby site that I have owned since 2001, based on a snowboarding trip to Val Thorens and now just a test site that I use, or used to use for playing with and storing new pieces of script that I come across, a resource if you like!

Back to the email, it was simply offering me advertising opportunities, but for a change they wanted to advertise with me! As you can imagine this came as a surprise but renewed my love for the site almost instantly, the hobbies still exist so why not the site, it breaks the day up to take 10 minutes here or there.

Better mention the fact that this site did win and ADA – American design Award and a Coolhomepages award a couple of years ago and sits around a 3 to 4 out of 10 Pagerank with Google so its not bad for a defunct site. Not defunct anymore!

Now better rework some content!!