Design Industry shift?

It’s only after a lot of years 10+ in a business (and im not that old) that you start to truly see the changing face of an industry and it’s effect on career paths. I always remember being told that “there are twice as many designers out of work than in work and every job you apply for you will be up against at least 100 others etc”, this was back in 1995 but I for one have never been out of work since leaving university, be it luck, talent or just a bit of blag I’ve been working.

Fast forward to present day I’m running my own agency, it’s small but busy and suits my life setup but I did this on the back of years of experience in a number of different industries from large corporate blue-chip in-house design to advertising agencies to working for local web design agencies, even a stint as a marketing manager but the one thing that was always constant was that when design was needed clients looked to the design industry which you found through a number of sources.

With so many online services the question I now ponder is from a clients point of view who is the design industry? I obviously consider myself part of it but so many potential clients are posting work online and accepting bids based on price rather than on quality, don’t get me wrong there is a lot of talent out there but the Internet gives everyone the ability to be a designer just because they own
photoshop.

I’m busy, I have a great core of customers and a constant workload so there are no sour grapes from me I just worry about the changing face of design based in an economic downturn. A lot of people are trying to start small home businesses and are keeping the purse strings tight so I understand why they are price governed and students are looking to boost grants so a bit of extra design work on the side is great, I get that too not to mention overseas trying to grab lots hence I see a lot of bids include the phrase “UK bids only”.

I just worry that anyone can get a hooky copy of creative suite from their mate Dave or Colin, nick a bunch of logos and design off the web to pass off as their own and bid on work with no regard for quality just a quick few quid in the pocket.

There is an amazing industry out there and I love looking at the daily feeds via Twitter etc and I dont see that changing but a lot of let’s call it interesting design is and will be produced at the lower end of the Market and not all of it that good!

John Whalvin

http://www.Designvent.co.uk

Advertisements

Idea – Freedom Beer?

Just had an idea tonight, I’d like to see a brewery launch a beer called Freedom Beer and Market it to Universities and Student Unions, then at dredgers week and throughout the year it’s available.

Imagine being away from home, parents, own digs or halls, walking into the union bar for the first time and ordering your first pint of freedom! It’s an advertisers dream, you could hand out promotional keys on lanyards which entitles them to special promotions all throughout the term and if they lose it that’s it so they become sought after.

Just an idea?

www.Designvent.co.uk