There’s No Rhyme Or Reason To PageRank

Taken from

No, when I use the term PageRank, I’m referring to the algorithm – one of the more than 200 signals Google uses to rank web pages. Personally, I’ve always thought that the importance of PageRank was overrated, and not nearly as important to rankings as it’s perceived to be by many.

Why do I feel that way? Because, whenever I do searches, I constantly see lower-PR URL’s ranked higher than higher-PR URL’s – constantly! Figure that one out. Also, I’ve seen my own PageRank decrease, while my traffic and sales continue to increase. That sealed the deal for me.

Besides, you can’t control your PageRank, so why worry about it? There’s absolutely no rhyme or reason to it. It’s been my experience that the best way to improve your rankings is to play by the rules, and use common sense practices. That includes making sure your content is relevant to your keywords, and your keywords are relevant to the overall theme of your site.

Also, have a fast loading, user-friendly site, continually build up your site’s content, acquire as many quality, relevant backlinks as you possibly can, then let the proverbial chips fall where they may.

Now, let me state for the record, I am NOT an SEO expert, nor do I claim to be one. Unfortunately, neither are a bunch of other folks who write articles discussing PageRank like they know what they’re talking about. I can assure you, many of them DON’T. They’re simply parroting what they’ve heard elsewhere – often dispensing misinformation.

That’s why I decided to write this article – to give you the “true” facts about PageRank – not speculation or hearsay. All of the pertinent information presented in this article was gleaned from highly respected and acknowledged sources, top level SEO professionals and Google insiders – people who know what they’re talking about.

So, what do the experts think about PageRank and its importance – or lack thereof? Continue reading and see for yourself.